Alzheimer’s Pakistan launched the Dementia Friends Movement in Pakistan on March 07, 2018 during a Seminar organized in collaboration with the Psychology Department of Lahore Garrison University.

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Dementia Friends Movement is the biggest ever global initiative to change people’s perceptions of dementia. The Movement has been developed and led by the Alzheimer’s Society UK and aims to transform the way the citizens thinks, acts and talks about the condition. Alzheimer’s Pakistan has also joined the large number of nations working towards developing Dementia Friendly Communities in their respective countries.
The Dementia Friends Movement focuses on improving inclusion and quality of life for people with dementia in a number of ways. One of these ways is through the Dementia Friendly Communities recognition process, which encourages communities to sign up and work towards becoming dementia-friendly.

The launching Seminar was attended by a large number of students and faculty of the Lahore Garrison University. Maj Gen (R) Obaid Bin Zakria, Vice Chancellor, Lahore Garrison University and Dr. Muhammad Tahir, Dean of Social Sciences, Lahore Garrison University were the Chief Guest and Guest of Honour at this occasion.
Speaking at the Seminar, Dr. Yasmin Ehsan, Executive Committee member of Alzheimer’s Pakistan gave a presentation on Dementias and Alzheimer’s Disease. She gave an overview of the important topics such as symptoms, diagnosis, treatment, prognosis and how to manage a person with dementia in her presentation.
Dr. Hussain Jafri, Secretary General of Alzheimer’s Pakistan presented on the global and national incidence of the disease. He also highlighted on Alzheimer’s Care Services available in Pakistan. Moreover, Dr. Jafri also informed the participants about the Dementia Friends Movement and how could the students participate in this campaign.
Dr. Gulzar Ahmed, Head of the Department of Psychology, Lahore Garrison University in his speech highlighted that Dementia is a rapidly growing problem which has long been neglected. He emphasized the students to concentrate on the problem of Dementia as Psychologists could play a very important role in dealing with the burden of care of patients on the families. He also said that the students from his department and university shall join Alzheimer’s Pakstan’s Dementia Friends Movement.

The Chief Guest, Maj Gen (R) Obaid Bin Zakria, Vice Chancellor, Lahore Garrison University said that he has personally experienced what happens when a loved one has dementia. Caring for a person with Dementia is extremely difficult as it affects the caregiver at different levels i.e. emotional, physical, and financial. The Vice Chancellor said that the Lahore Garrison University shall fully collaborate with Alzheimer’s Pakstan’s on Dementia Friends Movement. Moreover, the students from different departments shall also be given assignments and projects on Dementia so that the awareness of this condition is also raised in the community.

Maj Gen (R) Obaid Bin Zakria, Vice Chancellor, Lahore Garrison University presented shields of appreciation to the speakers.

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