September 21 marks the World Alzheimer’s Day, an international campaign to raise awareness and challenge stigma. To commemorate World Alzheimer’s Day, Alzheimer’s Pakistan in collaboration with Government College University, Lahore (GCU) organized an Awareness Walk for Alzheimer’s Disease and Dementias. The theme of this years World Alzheimer’s Day is “Let’s talk about dementia” and through talking and conversation we’re looking to increase awareness and to tackle the stigma that still surrounds dementia globally and prevents people seeking out the information, advice, support and help that they need. Dementia is a collective name for progressive degenerative brain syndromes which affect memory, thinking, behavior and emotion. The chemistry of the brain changes and cells, nerves and transmitters are attacked. Eventually the brain shrinks as gaps develop. Alzheimer’s disease is the most common cause of dementia.